"A collaborative, insight-driven approach that brought real focus to our marketing."
- Harry Peck, Head of Marketing
Success Metrics
520
Prospects Targeted
171
Leads Generated
32%
Prospect Conversion Rate
The Crescent, Bristol
117,930 sq ft of redeveloped unique workplace destination
What We Set Out to Achieve
We were appointed to support The Crescent with a hyper-focused strategy aimed at reaching a part of the market that’s often difficult to pinpoint through traditional marketing.
While the building offers large floor-plates, the client wanted to target 20–38 desk occupiers, an audience not typically surfaced through standard leasing activity.
Working closely with the client and leasing team, we built targeting criteria centred on employee count and businesses currently based in local serviced offices. From this, we created a verified data list of 159 companies and engaged directly with key decision makers to maximise reach and conversion.
Reaching the right people.
We targeted key decision makers in the 20-38 desk segment, focusing on businesses in local serviced offices to maximise relevance, engagement, and conversion.
Location10 Mile radius around
Bristol City Centre
Lease EventsHave a lease event within
6 - 48 Months
Company SizeTargeted service office occupiers of 20-38 desks
The campaign built strong momentum within a hard-to-reach segment, generating 171 leads from 159 companies. Targeted emails, social reach, and website and brochure interactions created a concentrated pool of high-quality, relevant demand.
The Results
159
Companies Targeted
171
Leads Generated
2,429
Emails Sent
175
Brochure Downloads
435
Website Visits
5,121
Social Reach
Client Testimonial
"The team at Propaign integrated into our on-going marketing plan seamlessly. We worked together to identity key targets and they put together a plan which supported our wider building letting strategy.
The online dashboard and lead generation alerts gave our team a key point of focus for marketing meetings."
- Harry Peck, Head of Marketing, CEG.
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.
