You don’t need

more data.You need the right occupiers first.

Identify and understand real occupier demand around your asset - based on verified signals and commercial intent.

£310k per year. 10 year lease. One introduction.

Latest result

↓ See how it works

OUR CLIENTS Barings DTRE Bluenoble HBD IM

A new advantage for agents and asset

managers to identify and convert occupier demand, for less than the cost of a typical LinkedIn and email campaign.

HOW IT WORKS

How Propaign turns
demand into conversations

STEP 01

Identify relevant occupiers and verify demand signals

We analyse multiple data signals - such as lease events, growth, hiring and expansion activity - to identify businesses most likely to require space, and understand why.

STEP 02

Activate demand through targeted outreach

We engage this verified demand pool with hyper-personalised messaging - turning early-stage signals into informed, relevant conversations with the right occupiers.

STEP 03

Engagement builds with context

Ongoing, tailored engagement keeps the right occupiers moving - capturing signals of interest and building a clearer picture of their requirement over time.

STEP 04

Opportunities surfaced with full visibility

Opportunities are surfaced when an occupier shows real intent, with full context behind their requirement — so you know who is active, why they’re a fit, and what to do next.

Only relevant companies are contacted. No spray and pray. No wasted outreach.

THE PROBLEM

Don't we all have access
to the same data anyway?

Contact data is often wrong or outdated

Signals are disconnected and lack context

No prioritisation of real intent

No visibility of decision makers

Outreach becomes guesswork


Not all data is equal. The value comes from how it’s cleaned, enriched and applied.

SO WHAT MAKES YOUR DATA DIFFERENT?

We turn signals
into demand

We clean, enrich and connect data to show which companies are most likely to take space - and why.

Verified and usable data

Enriched with growth and expansion signals

Key decision makers identified

Social and news signals layered in

Ranked by likelihood to transact

This is not more data. It's usable demand.

01 Raw market data Unstructured, noisy, incomplete
02 Cleaned & verified Contacts, companies, roles
03 Signal enrichment Growth, lease events, news
04 Ranked target list Prioritised by intent to transact

DELIVERABLE

Start with a clear
view of demand

OCCUPIER DEMAND REPORT

A structured view of market demand, including a prioritised list of companies aligned to your scheme

Prioritised by likelihood to take space, enriched with context, and ready to act on from day one.

Targeted occupier list

Supporting signals per company

Growth and expansion insight

Market demand view

Clear rationale for each target

No platforms. Just actionable demand.

OCCUPIER DEMAND REPORT

Pinnacle Building, Birmingham

Live

TechCo Ltd

Lease expiry Q2 · Headcount +24%

High intent

Apex Group

Series B · New city expansion

High intent

Meridian Consulting

Lease renewal due · 45 employees

Qualified

Bluewater Services

Acquisition 2025 · £2m revenue

Qualified

OFFICE SPACE, COVENTRY

£3.8m

deal value created

Propaign

Occupier identified through
Propaign

£380k

Per year lease signed

10 yr

Lease term agreed

1

Introduction. That’s all it took.

This is what early demand visibility looks like in practice.

WHO IT'S FOR

Built for agents and
asset managers

Used to support:

Instruction pitches / Asset Strategy
Leasing strategy aligned to real demand
Targeted outreach to verified occupiers
Asset positioning backed by evidence
Demand validation before launch or repositioning

Know who to target before you start marketing.

Instruction pitch - Occupier demand mapped to scheme
Leasing strategy - Prioritised list before day one
Targeted outreach - Right decision maker, right time
Asset positioning - Evidence of real demand
Demand validation - Prove appetite before launch