We delivered hyper-personalised, insight-driven marketing, connecting the right businesses to the ideal Blythe Valley spaces.
Success Metrics
503
Prospects Targeted
278
Leads Generated
55%
Prospect Conversion Rate
Blythe Valley Park, Solihull
1,933 -25,247 Sq Ft of Office space within a thriving Business Park
What We Set Out to Achieve
To modernise marketing for Blythe Valley Park, we focused on a highly targeted, data-driven approach. With multiple schemes of varying sizes, we ensured each occupier only saw spaces relevant to their needs.
Alongside building specifications, we highlighted the lifestyle and community at Blythe Valley, a major USP for the client, showcasing the benefits of working within a thriving business park.
We prioritised businesses within 30 miles with upcoming lease events or strong growth signals, aligning their size and requirements to the right scheme, delivering personalised communications that maximised engagement across the park.
Reaching the right people.
We targeted key decision makers, matching each to the scheme suited to their size and needs. Outreach highlighted both the space and lifestyle benefits, driving relevant engagement.
Location30 Mile radius around
Solihull.
Lease EventsHave a lease event within
two years.
Business SizeCompanies with 30–300 employees
occupying between 1,900 - 32,000 Sq Ft.
GrowthCompanies experiencing over
4% Growth YoY.
The campaign achieved one of Propaign’s highest conversion rates to date, generating 278 leads from 503 prospects. Hyper-personalised, targeted outreach combined with email, social, and website activity turned insight-driven targeting into meaningful engagement across the park.
The Results
248
Companies Targeted
278
Leads Generated
2,320
Emails Sent
307
Brochure Downloads
1,173
Website Visits
5,486
Social Reach
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.
