We targeted logistics occupiers along the M6 corridor, generating high-quality leads through data-driven insight and engagement.
Success Metrics
858
Prospects Targeted
413
Leads Generated
48%
Prospect Conversion Rate
Omega Loop 310, Warrington
309,663 sq ft of Highly Sustainable Warehouse Space
What We Set Out to Achieve
We were appointed to support the leasing push for Omega Loop 310, a prime industrial scheme in Warrington offering up to 309,663 sq ft of high-quality space.
The goal was to attract logistics occupiers along the M6 corridor, including 3PL and last-mile operators, by focusing on businesses with upcoming lease events, strong growth signals, and space requirements aligned to the scheme. Using a targeted, insight-driven approach, we ensured our campaign reached the right decision makers at the right time, maximising interest and potential leasing opportunities.
Reaching the right people.
We built a highly targeted list of key decision makers within logistics and distribution, prioritising businesses with upcoming lease events, growth and space requirements aligned to the scheme.
Location30 mile radius of Omega
Business Park.
Lease EventsHave a lease event within 2
years.
GrowthCompanies experiencing over 4% Growth YoY with 100+ employees.
SectorsLogistics, 3PL, and last-mile
distribution businesses.
SizeCurrently occupying 250,000 to
350,000 sq ft.
ConnectivityOccupiers requiring strong transport connectivity.
The campaign drove strong engagement with a targeted logistics audience. By reaching key decision makers with upcoming lease events and growth signals, we generated high-quality leads through email, social, and website activity, turning insight into tangible leasing opportunities.
The Results
858
Prospects Identified
578
Companies Targeted
413
Leads Generated
77%
Open Rate
2,681
Emails Sent
48%
Conversion Rate
464
Brochure Downloads
530
Website Visits
4,976
Social Reach
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.
