What is Propaign
A new advantage for agents and asset managers
Propaign identifies real occupier demand using verified signals - giving a clearer view of who is most likely to require space, and why, before it becomes visible to the wider market.
Identify demand before it’s visible
Companies most likely to require space — verified across 100+ signals before they appear on anyone else’s radar.
Convert demand into conversations
Verified occupiers engaged on your behalf with outreach built around their specific context and timing.
How it works
Three steps to qualified occupier opportunities
Occupier demand identified
We analyse 100+ signals - lease expiries, growth, funding and geo-expansion - and prioritise occupiers showing real requirement signals, verified before they reach you.
Demand activation
We engage the verified demand pool with hyper-personalised outreach and landing pages - built around each occupier’s signals and role. Not cold. Never generic.
Opportunities surfaced
Engagement is tracked in real time - showing who is active, why they’re a fit, and where they are in the pipeline. Early signals and confirmed demand clearly separated.
Demand built on real signals
We don’t rely on a single signal. Every occupier is verified across multiple data points before they reach you. Not all data is equal. The value comes from how it’s verified, combined and applied to your specific scheme.
Start with a clear view of demand
Occupier Demand Report
A prioritised, verified view of which companies are most likely to require space around your scheme - with the evidence behind every name.
- Prioritised occupier list with clear rationale per company
- Key signal insight - lease expiry, growth, funding, geo-expansion
- Demand ranked by intent strength, not just fit
- Market timing - lease windows and opportunity pockets
- Structured report ready to share with clients
Demand Activation
We identify, engage and track occupier demand on your behalf - turning verified signals into live, qualified conversations.
- Everything in the Occupier Demand Report
- Named decision-makers identified - C-Suite and Heads of departments
- Hyper-personalised emails and landing pages per occupier
- Live dashboard - opens, clicks, engagement, actions taken
- Lead status tracking: To contact, In progress, Confirmed Demand
What the Report looks like
A real example of the intelligence we deliver - market context, prioritised occupiers, and the verified signals behind each one.
Every opportunity tracked in real time
Each contact receives outreach built around their timing, trajectory, and potential need for space. Every interaction is surfaced with full context - so you always know who is active, who is warming, and who is ready to speak.
Early Demand Signal
Repeated engagement, no direct action yet.
Confirmed Demand
Replied, requested a call, or a viewing.
Full pipeline visibility
All contacts, statuses and engagement in one view.
Live, not static
Updates continuously throughout the campaign.
Built for agents and asset managers
Strengthen every instruction
- Win pitches with verified demand intelligence
- Reach companies your competitors aren’t speaking to
- Replace cold outreach with warm, signal-led conversations
- Outreach sent from your agents - your brand, your relationship
- Leads tracked in a live dashboard per instruction
Make better leasing decisions
- See demand forming before it hits the market
- Align leasing strategy with where real demand is
- Evidence occupier mix and targeting decisions
- Support investor reporting with verified demand data
- Works alongside your agent - not instead of them
Don’t we all have access to the same data anyway?
- Current data is often wrong or outdated
- Signals are disconnected and not cross-referenced
- It’s not personalised to your scheme
- No visibility of occupier intent or timing
- Requires huge manual effort to process
Most data sources give you a list. Propaign gives you a ranked, verified pipeline - built specifically around your scheme’s location, size, and sector profile.
The value comes from how data is verified, combined and applied. We cross-reference 100+ signals per occupier so what reaches you has already been validated - not just collected.
The result: a clearer picture of who is actually likely to require space - and when.
OFFICE SPACE, COVENTRY
£3.8m
deal value created
Propaign
Occupier identified through
Propaign
£380k
Per year lease signed
10 yr
Lease term agreed
1
Introduction. That’s all it took.
This is what early demand visibility looks like in practice.
Stop guessing.
Start targeting the right occupiers.
Book an intro or request a demand report - no commitment required.