Our Team

Managing Director

Abi Croft

Abi is a versatile and experienced marketing professional with a broad background across multiple industries, bringing a well-rounded and adaptable skill set. She is skilled in strategic thinking, problem-solving and delivering growth, with a focus on developing products, strengthening brands and supporting business expansion.

Known for a practical, results-driven approach, Abi combines creativity with commercial awareness to identify opportunities and drive impact. With foundations in the hospitality industry, she brings a strong customer-focused mindset, alongside excellent communication skills and the ability to thrive in fast-paced environments.

Head of Product

Gemma Jones

Gemma leads product at Propaign, shaping the platform’s direction and ensuring it continues to evolve in line with how the commercial property market is changing. Sitting across both product and marketing, she works closely with the development team to bring new features to life, focused on delivering a more intelligent, insight-led approach to occupier targeting.

With a background as Head of Marketing at an established multi-disciplinary marketing agency and experience within an international FTSE property firm, she brings a strong commercial perspective to how Propaign is built, positioned, and continuously improved.

Campaign Manager

Enya Wootton

Enya Wootton is a Campaign Manager at Propaign, helping deliver data-led commercial property campaigns that connect our client's space with the right occupiers through smarter targeting and personalised outreach. With experience spanning multi-channel marketing, content, and design, she supports the day-to-day execution of campaigns, while also working on the evolution of Propaign’s product and user experience.

Enya’s background blends practical marketing delivery with an understanding of what drives occupier interest and decision-making, helping make property marketing clearer, more relevant, and easier to act on.

Director

Ben Wood

Ben has over 25 years’ experience at the forefront of commercial property marketing, partnering with agents and landlords to rebrand, reposition and successfully bring high-specification office and industrial spaces to market. He is particularly passionate about the relationship between buildings and the people who use them, and how thoughtful brand experience can enhance this connection to drive productivity and workplace satisfaction.

Throughout his career, Ben has delivered some of the industry’s most respected office building brands and marketing campaigns. He now plays a key advisory role to the Propaign team, guiding strategic positioning and campaign ideation.

Director

Mike Biddle

Mike has worked in the property industry for some 50years. Formerly an FRICS until his retirement. He founded Angermann Goddard and Loyd in 1993 as an advisor & co-investment platform.

Early in his career he became a leading specialist in the supermarket sector advising on planning appeals, development, rent reviews, sale and leasebacks and store extensions. At an early stage he utilised import and export spending analysis, distance decay functions and current provision to support advice on values, development and planning.

It was this type of fundamental analysis that attracted him to Propaign and help the commercial property sector better identify demand in an uncertain world.