Core 1 is a prime new office development in Maidenhead, offering up to 44,577 sq ft of flexible workspace designed to support modern, forward-thinking businesses. With flexible floorplates and best-in-class amenities, the scheme is designed for businesses that prioritise culture, wellbeing, and adaptability.

Propaign was appointed to bring real focus to the campaign by translating the scheme’s market-fit into a practical, insight-led targeting strategy. We identified companies whose size and workspace requirements matched split floors, full floors, or the entire building, and then narrowed further to companies within a relevant commuting catchment of Maidenhead who were approaching a lease event or showing rapid growth signals.