The objective was to bring structure to how demand was distributed across Blythe Valley Park’s multiple schemes.

With a range of unit sizes and propositions, the challenge was not just to identify demand - but to ensure each occupier was aligned to the most suitable space. Using verified signals, we identified businesses approaching lease events or experiencing sustained growth, then mapped them against the right building based on size, requirement, and timing.

Alongside this, we recognised that demand at Blythe Valley Park is not driven by specification alone. The park’s lifestyle, amenities, and occupier community play a key role in decision-making - particularly for businesses looking to enhance employee experience and long-term retention.

By combining these factors, the strategy ensured each occupier saw a relevant, well-matched opportunity, rather than a generic view of availability across the park.