Targeting was shaped by lease events and growth indicators, turning local market insight into meaningful engagement for 11 Brindleyplace’s Grade A space.
Success Metrics
402
Companies Targeted
154
Companies Interested
46%
Prospect Conversion Rate
Contemporary Grade A Office Space
55,000 sq ft
Eleven Brindleyplace, Birmingham
What We Set Out to Achieve
We were brought in to inject fresh energy into a scheme that had been on the market for some time. With traditional outreach exhausted, the team needed a new route to demand and that meant a smarter, more targeted strategy.
We shifted the focus beyond Birmingham’s city centre, positioning Eleven Brindleyplace as the ideal upgrade for businesses based on the outskirts: all the perks of a central office, without the central price tag.
Our “Now You Can” campaign championed the building’s amenity-rich offer, speaking directly to companies ready to elevate their workspace without overstretching budgets.
Reaching the right people.
We identified the key decision makers most likely to benefit from Eleven Brindleyplace, using our data-driven approach to build a highly targeted audience.
Location10 Mile radius of Birmingham
Excluding City Core
Lease EventsHave a lease event within 2 years
GrowthCompanies experiencing over 4% Growth YoY
Over three months, our hyper-targeted campaign gained real traction, driving strong engagement and a wide digital footprint. By reaching the right prospects, we generated 236 high-quality leads, turning insight-driven targeting into genuine opportunities, with viewings and terms out as a direct result.
The Results
529
Prospects Identified
235
Leads Generated
44%
Conversion Rate
131
Brochure Downloads
297
Website Visits
4,115
Ad Impressions