We turned verified lease, growth and funding signals into focused outreach, connecting innovation-led businesses with NOVA’s R&D proposition.
Success Metrics
291
Companies Targeted
127
Companies Interested
29%
Prospect Conversion Rate
NOVA, Oxford
A unique new build mid-tech / R&D building of 43,745 sq ft
What We Set Out to Achieve
From the start, our goal was simple: help Nova stand out. Working closely with the client and commercial agents, we took a fresh approach to marketing this mixed-use R&D scheme.
Together, we defined the audience, businesses experiencing growth, funded to expand, or facing upcoming lease decisions and built a campaign that spoke directly to their needs. Every message was tailored, positioning Nova as the solution for their next project, expansion, or move.
By aligning strategy, insight, and creativity, we opened doors to opportunities that traditional marketing would have missed, making sure Nova wasn’t just seen, but chosen.
Reaching the right people.
We built a targeted data list of key decision makers, selected based with our audience criteria:
Location20 Mile radius of Oxfordshire
Lease EventsHave a lease event within 6 - 48 Months
GrowthCompanies experiencing over 4% Growth YoY
FundingCompanies who had received funding within the last 6 months
SectorsR&D, engineering, manufacturing & logistics
In just three months, our hyper targeted campaign built strong momentum, generating meaningful engagement and a wide digital footprint. By connecting with the right prospects, we delivered 182 high-quality leads, turning insight-driven targeting into real business opportunity.
The Results
520
Prospects Identified
182
Leads Generated
35%
Conversion Rate
278
Brochure Downloads
504
Website Visits
2,874
Ad Impressions