We combined data, operational insight, and targeted outreach to drive meaningful interest in the industrial units.
Success Metrics
500
Prospects Targeted
192
Leads Generated
38%
Prospect Conversion Rate
Momentum, Units 3 & 4, London
103,794 - 172,702 sq ft of Highly Sustainable Warehouse Space
What We Set Out to Achieve
We were appointed to support the leasing push for Momentum’s larger industrial units, taking a precision-led approach tailored to their operational strengths. Unlike the smaller units, these spaces required a strategy aimed at high-demand occupiers with substantial operational needs.
For Units 3 & 4, we targeted businesses whose size and activity aligned with the building’s key advantages, including jetty access for transportation, machinery, and construction sectors, motorway connectivity for wholesale, retail, and food production, and enhanced power for broadcast media, utilities, and electronics. Lease-led signals ensured we reached companies occupying 80,000–185,000 sq ft within 20 miles, with upcoming breaks or expiries, connecting the right occupiers at the right time.
Reaching the right people.
We targeted key decision makers in larger industrial occupiers, focusing on companies with 80,000–185,000 sq ft and operational needs aligned to the units’ advantages, ensuring relevance and strong conversion potential.
Location
20 mile radius of the scheme
avoiding central London.
Lease Events
Have a lease event within
2 years.
Growth
Companies experiencing over
4% Growth YoY
Sectors
Industries benefiting from jetty access,
such as waste and packaging.
Size
Currently occupying 30,000–
80,000 sq ft.
Connectivity & Power
Occupiers requiring strong transport connectivity and enhanced power capacity.
The campaign drove strong engagement over 3 months, generating 192 leads from 188 targeted companies. Email, social, website, and brochure activity created high-quality interest, turning targeted insight into tangible leasing opportunities.
The Results
500
Prospects Identified
188
Companies Targeted
192
Leads Generated
78%
Open Rate
1,492
Emails Sent
38%
Conversion Rate
210
Brochure Downloads
275
Website Visits
3,993
Social Reach
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.