We run campaigns that drive results…
Because you shouldn't have to guess if your marketing is working.
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- Upcoming lease expiry
- Lease break dates
- Mergers or acquisitions
- Rapid growth signals
- Recent funding rounds
- Personalised phone, email & LinkedIn contact
- Pre-qualified appointment booking
- High-quality copywriting to drive response
- Live dashboards with campaign metrics
- Track engagement by company, channel, rep
- Identify hottest leads for follow-up
Propaign vs traditional outreach
Unlike traditional property marketing campaigns, where the focus is usually focused on company size and radius of building, with creative that is brand led & generic.
Propaign only speaks to occupiers with live requirements, with personalised messaging, that positions the building as a solution for their business making every message relevant to drive higher engagement.
| Feature | Traditional Campaign | Propaign Campaign |
|---|---|---|
| Targets relevant, in market decision makers | ✕ | ✓ |
| Qualifies prospects and verifies information | ✕ | ✓ |
| Personalised messaging | ✕ | ✓ |
| LinkedIn advertising | ✕ | ✓ |
| Focused on identifying, nurturing and converting | ✕ | ✓ |
| Provides detailed insights on companies not views and impressions | ✕ | ✓ |
| Focused on brand above solution of product | ✓ | ✕ |
| Provides lead contact details | ✕ | ✓ |
Targeted outreach that generates leads
Propaign is a fully managed outreach service that puts your property in front of decision-makers who actually need space - and then tells you when they’re ready to talk.
We build custom databases of prospects with live space requirements, tailor messaging that matches how they prefer to engage, and deliver it through email and LinkedIn to spark meaningful conversations.
What is targeted outreach?
Targeted outreach is about identifying the right people with a live requirement for space and speaking to them in a way that they are familiar with. We don’t just blast marketing emails. We build smart, personalised campaigns designed to get a response from decision-makers who require space.
Identify
Businesses with live space requirements who match yours
Personalise
Content by Disc profile, industry, location and specification.
Engage
Deliver content across a series of emails and LinkedIn ads.
Lead
Receive email alerts for every prospect who has engaged.
Case study.
Logistics Park
London, UK
We approached this campaign by targeting unique features of the logistics park, with carefully crafted messaging that spoke directly to different business needs. The highly targeted outreach positioned the park as an ideal fit and generated 324 leads in just one month.
Case study.
Grade A Office Space
Birmingham, UK
The strategy for this office property comprised of targeting prospects on the outskirts of the city centre, with campaign messaging to nurture and encourage engagement. The targeted outreach campaign generated 166 leads in just 21 days.
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.
