Why propaign?
We’ve taken 25+ years of commercial property marketing experience and built something better.
How do we differ from your usual marketing agency
Traditional campaigns rely on cold lists, generic emails, and waiting for the phone to ring.
Propaign does the opposite.
We build smart databases based on live space requirements and deliver personalised, multi-channel outreach to verified decision-makers. Every lead is tracked in real time, so you know who’s interested and when to follow up.
It's marketing built to fill space faster.
| Feature | Traditional Campaign | Propaign Campaign |
|---|---|---|
| Targets relevant, in market decision makers | ✕ | ✓ |
| Qualifies prospects and verifies information | ✕ | ✓ |
| Personalised messaging | ✕ | ✓ |
| LinkedIn advertising | ✕ | ✓ |
| Focused on identifying, nurturing and converting | ✕ | ✓ |
| Provides detailed insights on companies not views and impressions | ✕ | ✓ |
| Focused on brand above solution or product | ✓ | ✕ |
| Provides lead contact details | ✕ | ✓ |
The future of property campaigns is here
Why propaign is the smarter way of marketing your commercial space.
We don’t buy data lists.
Traditional campaigns rely on outdated or static databases. We build live, tailored databases based on live occupier requirements like lease events, growth activity, and relocation signals - so you’re only speaking to businesses in the market.
Personalised messaging
Generic messaging gets ignored. We use personalised content and DISC profiling to speak to prospects in the way they prefer - making every message more likely to be read, clicked, and acted on.
Target verified decision-makers
We identify and verify senior decision-makers, ensuring your outreach reaches the people to discuss your space, saving you time sifting through contacts who have engaged but aren't in a position of power to talk about moving.
You’re in full control.
Unlike a traditional marketing campaign, propaign shows you who’s interacting in real time, with a live dashboard where you can access contact information so you can follow up at the right time, with the right message.
Case study.
Logistics Park
London, UK
We approached this campaign by targeting unique features of the logistics park, with carefully crafted messaging that spoke directly to different business needs. The highly targeted outreach positioned the park as an ideal fit and generated 324 leads in just one month.
Case study.
Grade A Office Space
Birmingham, UK
The strategy for this office property comprised of targeting prospects on the outskirts of the city centre, with campaign messaging to nurture and encourage engagement. The targeted outreach campaign generated 166 leads in just 21 days.
Built for results.
Backed by experience.
We use smart, AI-driven targeting to identify real occupiers with space requirements - not just anyone in a database. We deliver verified leads through personalised outreach that’s built to convert, not just raise awareness.
Powered by 25 years of insight.
With decades of commercial property experience behind us, we know what moves the market. The CAB Property team built propaign to combine data, creative, and strategy so you get lead generation and marketing support all in one place.
We’re here to support you.
From onboarding to reporting, your campaign manager is on hand to set up, run, and optimise your campaign. Real people who's main drive is to get your space leased.
Learn more and get started
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.
