Built for asset managers & landlords

Understand demand
before the market does

A structured view of occupier demand around your asset - built on verified signals including lease events, growth and expansion activity.


On average, Propaign has reduced void costs by ยฃ40k+ per scheme, per month.

The Problem

Most leasing strategies rely
on assumptions.

Without a structured view of demand, decisions get made on instinct and the consequences show up in void periods.

The Result
Longer void periods
Missed occupiers
Uncertainty in strategy

Demand is often reactive

Strategy is built on inbound enquiries and known requirements - not a proactive read of who's actually in the market.

Limited visibility on who's likely to move

Without tracking occupier signals, it's difficult to know which companies are approaching a decision point before they go public.

Decisions made without a clear market view

Leasing, positioning and acquisition decisions are made without a clear view of the wider occupier landscape - leaving strategy exposed.

The Solution

A clearer view of demand, built on real signals

Propaign identifies occupiers showing early-stage requirement signals and structures that into a clear view of demand aligned to your asset.

Demand that's structured, not assumed

Rather than relying on what's already visible, Propaign surfaces requirement signals before they enter the market - giving you a lead on demand your competitors don't have.

Demand signals we track

Lease events & relocation windows

Upcoming breaks, expiries and re-gear triggers

Headcount & revenue growth

Expansion signals that drive space requirements

Expansion & hiring activity

New office openings, acquisitions and market entries

ESG & operational alignment

Net zero commitments and portfolio upgrade requirements

Outcome for your asset

See which companies are likely to require space

Named occupiers ranked by alignment and likelihood

Understand timing before it becomes visible

Requirement windows identified months in advance

Align strategy with real market movement

Position your asset against where demand is heading

A client-ready report

Formatted to present directly - without extra work

Sample Occupier Demand Report
Occupier Demand Report

Start with a Demand Report

A structured view of occupier demand around your asset, prioritised by fit and likelihood to move.

Relevant occupier list

A ranked view of 50 or 100 occupiers aligned to your asset, prioritised by fit, timing and likelihood to require space

Signals and fit

Each company is supported by the underlying signals that indicate why it is a credible match for your scheme

Demand patterns

A broader view of market demand shows where activity is building, helping you position your asset with more confidence

From ยฃ750
per report ยท delivered in 2 wpor
Proven to surface real demand

Real outcomes from real assets

Coventry ยท Office
Est. monthly saving
ยฃ34,242
Annual lease value ยฃ310,000
Monthly rent equivalent ยฃ25,833
13,000 sqft ยท 10yr lease ยท Sept 2025
โ— Lead converted Jan 2025
Birmingham ยท Office
Est. monthly saving
ยฃ60,076
Annual lease value ยฃ620,000
Monthly rent equivalent ยฃ51,667
23,000 sqft ยท Contract signed Dec 2025
โ— Lead converted Jul 2025
Bristol ยท Office
Est. monthly saving
ยฃ25,682
Annual lease value ยฃ207,270
Monthly rent equivalent ยฃ17,273
4,935 sqft ยท Contract signed Jan 2026
โ— Lead converted Jul 2025
STRATEGIC VALUE

Better insight leads to better decisions

With a clear view of demand, you can move from reactive to informed at every stage of the asset lifecycle.

If this direction looks relevant, we can map demand properly in a report for your scheme - before it becomes visible to the wider market.

1

Refine leasing strategy before going to market

Know who you're targeting and why - before a marketing campaign begins.

2

Prioritise the right occupiers

Focus time and resource on occupiers with verified signals - not just those who happen to respond.

3

Reduce reliance on reactive marketing

Move beyond waiting for inbound. Identify demand that's already forming around your asset.

4

Shorten void periods

Earlier visibility on demand means earlier conversations and shorter gaps between tenants.

DEMAND ACTIVATION ยท IN PRACTICE

Turn demand intelligence into real conversations

Takes the occupiers identified in your report and runs hyper-personalised outreach so you surface interest before anyone else does.

Early Demand Signal

Repeated engagement, no direct action yet.

Confirmed Demand

Replied, requested a call, or a viewing.

Personalised outreach at scale

Propaign handles contact. No mass emails, no manual data extraction.

Opportunities surfaced in real time

Updates continuously throughout the campaign.

Live Dashboard
500Prospects
204Companies
456Contacted
389Opened
187Leads
WP
William Poolton Pooltons
TO CONTACT
TH
Thomas Hilton Booker Accountants
CONTACTED
RH
Rebecca Hornberry Hornberry Ltd
WARM LEAD
PB
Phil Bardsley Big Industries
TO CONTACT
PR
Paul Rogers Architects
CONTACTED

2 confirmed conversations this week

Meridian & Thornfield have responded positively

Start with demand.

Get a structured view of occupier demand around your asset before it becomes visible to the wider market.

From ยฃ750 per report. No commitment needed.