Maximising digital reach to create meaningful occupier engagement.
Success Metrics
1,502
Prospects Targeted
529
Leads Generated
35%
Prospect Conversion Rate
Davidson Building, Covent Garden
6,300 sq ft of high-quality office space
What We Set Out to Achieve
We were appointed to support the leasing push for the Davidson Building with a three-month Propaign campaign, running from January to March, ahead of completion in April. The goal was simple: build momentum and surface the right occupiers at the point of launch.
Given the tight parameters of central London’s micro-markets, we focused on businesses already embedded within a two-mile radius of Covent Garden who had an upcoming decision to make. We then expanded the audience to include fast-growing London companies actively searching for additional space to support their next phase of growth. This allowed us to reach both committed WC2 occupiers and high-potential movers primed for expansion.
Reaching the right people.
We built a hyper-targeted data list of key decision makers within this micro market, ensuring we reached only the occupiers that matched our defined audience criteria
Location2 mile radius of Covent Garden
North side of the River Thames
Lease EventsHave a lease event within
2 years
GrowthCompanies experiencing over 4% Growth YoY
In three months, our hyper-targeted micro-market campaign built strong momentum, expanding reach and driving meaningful engagement. By connecting with the right WC2 occupiers and fast-growing London businesses, we generated 529 high-quality leads from 1,500 prospects, turning targeted insight into active enquiries and genuine leasing opportunities.
The Results
938
Companies Targeted
529
Leads Generated
35%
Conversion Rate
449
Brochure Downloads
632
Website Visits
4,182
Social Reach
Get in touch.
Have an enquiry? Reach out to us today and a member of the propaign team will be in touch to answer any questions you might have.