Where timing and proximity aligned, we surfaced demand ready to move - positioning the Davidson Building at the point of decision.
Success Metrics
1,502
Prospects Targeted
529
Leads Generated
35%
Prospect Conversion Rate
Davidson Building, Covent Garden
6,300 sq ft of high-quality office space
What We Set Out to Achieve
The objective was to identify and engage occupiers at the precise moment demand was forming ahead of the building’s completion.
With a tightly defined central London micro-market, the focus was on understanding who was most likely to move within WC2 - and when. Using verified occupier signals, we identified businesses within a two-mile radius of Covent Garden approaching lease events, alongside high-growth London companies beginning to outgrow their existing space.
This created a dual-layered demand profile: established occupiers nearing a decision point, and expansion-driven businesses actively evaluating their next move.
By structuring demand in this way, the Davidson Building was positioned not just as new availability, but as a timely and relevant solution within a highly competitive micro-market.
Reaching the right people.
We built a hyper-targeted data list of key decision makers within this micro market, ensuring we reached only the occupiers that matched our defined audience criteria
Location2 mile radius of Covent Garden
North side of the River Thames
Lease EventsHave a lease event within
2 years
GrowthCompanies experiencing over 4% Growth YoY
Within three months, this structured approach translated into a highly active demand pipeline ahead of completion. By focusing on occupiers with the strongest alignment to both location and timing, the Davidson Building generated 529 high-quality leads from 1,500 prospects - converting early-stage demand into active enquiries and genuine leasing opportunities.
The Results
938
Companies Targeted
529
Leads Generated
35%
Conversion Rate
449
Brochure Downloads
632
Website Visits
4,182
Social Reach