We were appointed to support the leasing push for the Davidson Building with a three-month Propaign campaign, running from January to March, ahead of completion in April. The goal was simple: build momentum and surface the right occupiers at the point of launch.

Given the tight parameters of central London’s micro-markets, we focused on businesses already embedded within a two-mile radius of Covent Garden who had an upcoming decision to make. We then expanded the audience to include fast-growing London companies actively searching for additional space to support their next phase of growth. This allowed us to reach both committed WC2 occupiers and high-potential movers primed for expansion.