The objective was to identify occupiers whose operational needs directly aligned with Momentum’s specification - and engage them at the point those needs became critical.

Rather than treating the scheme as a single opportunity, we split the strategy to reflect how demand actually forms across different unit sizes. For Units 1 & 2, this meant focusing on businesses operating within a specific scale and with clear infrastructure requirements.

Using verified signals, we identified occupiers approaching lease events alongside those whose operational footprint - including space size, power requirements, and logistics needs - indicated a growing mismatch with their existing premises.

This allowed Momentum to be positioned not just as available space, but as a functional solution to real operational pressure, particularly for businesses requiring features such as jetty access, enhanced power, and strong motorway connectivity.