"A collaborative, insight-driven approach that brought real focus to our marketing."
- Harry Peck, Head of Marketing
Success Metrics
520
Prospects Targeted
171
Leads Generated
32%
Prospect Conversion Rate
The Crescent, Bristol
117,930 sq ft of redeveloped unique workplace destination
What We Set Out to Achieve
The objective was to identify a segment of demand that typically sits outside traditional leasing visibility.
While The Crescent offers large floorplates, the strategy focused on smaller occupiers - specifically 20–30 desk businesses - who are often overlooked despite being at a natural point of progression.
Using a signals-led approach, we identified companies whose size, structure, and current workspace indicated a likely transition out of serviced office environments. By focusing on businesses already operating locally within flexible space, we were able to surface occupiers approaching a change in how they use and occupy space.
This created a clear, structured view of demand - positioning The Crescent as a next step for growing businesses ready to move into more permanent, scalable space.
Reaching the right people.
We targeted key decision makers in the 20–30 desk segment, focusing on businesses in local serviced offices to maximise relevance, engagement, and conversion.
Location10 Mile radius around
Bristol City Centre
Lease EventsHave a lease event within
6 - 48 Months
Company SizeTargeted service office occupiers of 20-38 desks
This approach unlocked demand within a segment that is typically difficult to access. The Crescent generated 171 leads from 159 companies, creating a highly concentrated pool of relevant occupiers and demonstrating how identifying progression-led demand can translate into real leasing opportunity.
The Results
159
Companies Targeted
171
Leads Generated
2,429
Emails Sent
175
Brochure Downloads
435
Website Visits
5,121
Social Reach
Client Testimonial
"The team at Propaign integrated into our on-going marketing plan seamlessly. We worked together to identity key targets and they put together a plan which supported our wider building letting strategy.
The online dashboard and lead generation alerts gave our team a key point of focus for marketing meetings."
- Harry Peck, Head of Marketing, RPG.