The Problem with Cold Data Lists — And What to Use Instead
Still using cold data lists? Here’s the issue.
If your marketing starts with a generic data list, it’s already falling short. They’re out of date. They don’t reflect real occupier demand. And you’re spending time chasing people who don’t need space.
It’s one of the most common frustrations we hear from agents and asset managers - generic outreach that doesn’t lead anywhere.
Let’s rethink the source of your leads.
We’ve built Propaign to do one thing differently: start with live requirements.
We don’t buy data. We build it, from scratch, based on what’s happening in the market right now. That means:
Lease breaks and expiry dates
Rapid growth and recent funding
Relocation signals and merger activity
ESG goals and sustainability indicators
Industry-specific expansion trends
Then we match those signals to your space. Right size. Right location. Right spec. No guesswork.
This gives you a database that’s not just big - it’s built for relevance.
Why this matters to you.
When your data is live and your prospects are in the market, everything that follows is stronger.
Your messaging is more personalised (we even tailor by DiSC profile)
Your campaign performance improves dramatically
You generate more leads - and more of the right ones
You know who to follow up with and when, based on real-time insights
In short: your agents have better conversations with better prospects. And your property doesn’t just get visibility - it gets traction.
What makes cold data so unreliable?
Here’s the problem with purchased lists:
They’re usually pulled from outdated directories
They don’t reflect occupier activity or intent
They can’t tell you who’s actually in a position to make property decisions
They offer zero context - no reason why the occupier might be a fit
And if you’ve ever tried to follow up with someone who downloaded a brochure six months ago, you know how frustrating that is.
Propaign fixes that.
We start with the why behind each prospect. Why they’re looking. Why they match your building. And why now is the right time to talk.
Then we run a multi-channel outreach campaign that gets you in front of real decision-makers with messaging tailored to them.
And when someone clicks, replies, or shows interest? You get an instant alert, full contact info, and insights that help you have a better conversation.
No chasing. No cold calling. Just smarter marketing.
Final thought: relevance beats reach. Every time.
In commercial property, timing is everything. But without the right data, you're always too early - or too late.
The solution isn’t more emails. It’s better ones. Sent to people who need your space. Backed by real reasons to engage.
That’s what Propaign does.
