The objective was to understand where large-scale logistics demand was forming - and position Omega Loop 310 in line with that need.

Rather than targeting the market broadly, we focused on occupiers showing clear signals of requirement. This included businesses approaching lease events, experiencing sustained growth, or operating at a scale where their current space was no longer fit for purpose.

With a specific focus on the M6 corridor, we identified logistics occupiers - including 3PL and last-mile operators - whose operational footprint, connectivity needs, and size requirements aligned closely with the scheme.

This created a structured view of demand, allowing Omega Loop 310 to be positioned not just as available space, but as a strategic solution for businesses preparing for their next phase of growth.