Where scale and operational demand converged, we surfaced occupiers ready to expand - aligning Momentum’s larger units with businesses built for them.
Success Metrics
500
Prospects Targeted
192
Leads Generated
38%
Prospect Conversion Rate
Momentum, Units 3 & 4, London
103,794 - 172,702 sq ft of Highly Sustainable Warehouse Space
What We Set Out to Achieve
The objective was to identify large-scale occupiers whose operational requirements aligned with the specification of Units 3 & 4 - and engage them as that need became immediate.
Given the scale of the space, the strategy focused on businesses with substantial infrastructure demands. Using verified signals, we identified occupiers approaching lease events alongside those operating at a size where existing facilities were no longer sufficient.
This was combined with a deep understanding of operational fit - targeting sectors where the scheme’s features created a clear advantage. This included businesses requiring jetty access for transport and heavy goods, strong motorway connectivity for distribution and production, and enhanced power for energy-intensive operations.
By structuring demand around scale, infrastructure, and timing, Momentum’s larger units were positioned as a natural next step for businesses preparing to expand.
Reaching the right people.
We prioritised occupiers based on scale, operational fit, and timing signals - focusing on those most likely to require large-format space.
Location20 mile radius of the scheme
avoiding central London.
Lease EventsHave a lease event within
2 years.
GrowthCompanies experiencing over
4% Growth YoY
SectorsIndustries benefiting from jetty access,
such as waste and packaging.
SizeCurrently occupying 30,000–
80,000 sq ft.
Connectivity & PowerOccupiers requiring strong transport connectivity and enhanced power capacity.
Over three months, this approach generated strong engagement from a highly targeted audience. Momentum Units 3 & 4 delivered 192 leads from 188 companies, creating a focused pipeline of relevant occupiers and turning structured demand into tangible leasing opportunities.
The Results
500
Prospects Identified
188
Companies Targeted
192
Leads Generated
78%
Open Rate
1,492
Emails Sent
38%
Conversion Rate
210
Brochure Downloads
275
Website Visits
3,993
Social Reach