Where scale and operational demand converged, we surfaced occupiers ready to expand - aligning Momentum’s larger units with businesses built for them.

Success Metrics

500

Prospects Targeted

192

Leads Generated

38%

Prospect Conversion Rate

Momentum, Units 3 & 4, London

103,794 - 172,702 sq ft of Highly Sustainable Warehouse Space

What We Set Out to Achieve

The objective was to identify large-scale occupiers whose operational requirements aligned with the specification of Units 3 & 4 - and engage them as that need became immediate.

Given the scale of the space, the strategy focused on businesses with substantial infrastructure demands. Using verified signals, we identified occupiers approaching lease events alongside those operating at a size where existing facilities were no longer sufficient.

This was combined with a deep understanding of operational fit - targeting sectors where the scheme’s features created a clear advantage. This included businesses requiring jetty access for transport and heavy goods, strong motorway connectivity for distribution and production, and enhanced power for energy-intensive operations.

By structuring demand around scale, infrastructure, and timing, Momentum’s larger units were positioned as a natural next step for businesses preparing to expand.

Reaching the right people.

We prioritised occupiers based on scale, operational fit, and timing signals - focusing on those most likely to require large-format space.

Location

20 mile radius of the scheme

avoiding central London.

Lease Events

Have a lease event within

2 years.

Growth

Companies experiencing over

4% Growth YoY

Sectors

Industries benefiting from jetty access,

such as waste and packaging.

Size

Currently occupying 30,000–

80,000 sq ft.

Connectivity & Power

Occupiers requiring strong transport connectivity and enhanced power capacity.

Over three months, this approach generated strong engagement from a highly targeted audience. Momentum Units 3 & 4 delivered 192 leads from 188 companies, creating a focused pipeline of relevant occupiers and turning structured demand into tangible leasing opportunities.

The Results

500

Prospects Identified

188

Companies Targeted

192

Leads Generated

78%

Open Rate

1,492

Emails Sent

38%

Conversion Rate

210

Brochure Downloads

275

Website Visits

3,993

Social Reach

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Momentum, Units 1 & 2

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Omega Loop 310